- Pima 2.0 - Even better fit and quality
- Especially adapted to tall men
- Recommended by Norwegian Newspaper D2 as 'the perfect t-shirt'
- Super soft cotton that wrinkles little
- Pre-washed for minimal shrinkage
- 95% Pima - The world's best cotton
- 5% Elastane for good mobility
- Lasts 50% longer than regular t-shirts
- Choose a size based on your body shape: Medium is our standard width. Slim fits best if you have an extra slim body shape
A T-shirt from the top shelf
For the days you want to feel extra good.
Pima - the world's best cotton
When creating our premium t-shirt, we chose the exclusive Pima cotton for its unique properties.
It has long cotton fibers (we like anything long). The length makes the fabric durable and is claimed to have a 50% longer lifespan compared to regular cotton.
The cotton is silky soft and sensitive to the body's temperature. It cools you down when it's hot and warms you up when it's cool.
Above Average Fit
The Pima T-shirt has been developed by and in collaboration with tall men who have struggled with poor fit. All widths and lengths have been iterated countless times, to ensure just the perfect length.
This is how we have worked out the unique MediumTall fit over 8 years, which is loved by over 30,000 men throughout Europe.
Quality in every garment
The T-shirts are made by the Kalito Group. A Norwegian-owned factory in China. Their vision is to create a more transparent and fair textile industry.
The factory uses the highest standards in modern textile production and has a number of certifications. Including: GOTS, FSC, OEKO-TEX, ISO 9001, GRS and Woolmark.