For the days you want to feel extra good.
When creating our premium t-shirt, we chose the exclusive Pima cotton for its unique properties.
It has long cotton fibers (we like anything long). The length makes the fabric durable and is claimed to have a 50% longer lifespan compared to regular cotton.
The cotton is silky soft and sensitive to the body's temperature. It cools you down when it's hot and warms you up when it's cool.
The Pima T-shirt has been developed by and in collaboration with tall men who have struggled with poor fit. All widths and lengths have been iterated countless times, to ensure just the perfect length.
This is how we have worked out the unique MediumTall fit over 8 years, which is loved by over 30,000 men throughout Europe.
The T-shirts are made by the Kalito Group. A partly Norwegian-owned factory in China.
